April 21, 2024


Historically, women’s health has taken a back seat to men’s — leaving a persistent gender gap in data, research, and clinical trials. A wave of femtech innovators may finally bring balance.

Among them is Elina Berglund, co-founder and CEO of Natural Cycles, the world’s leading birth-control app.

“We need more companies focusing solely on women’s health and women’s issues because that’s what is going to make up for the gender gap in the end,” she tells TNW.

Berglund is a Swedish particle physicist and entrepreneur. Notably, she was part of the team that won the Nobel Prize for the discovery of the Higgs Boson particle at CERN in 2013. In the same year, she co-founded Natural Cycles alongside her husband.

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The move from physics to entrepreneurship wasn’t an easy decision, Berglund says. It all started when she was seeking an active, hormone-free contraceptive method for herself. She then realised that there was a “huge unmet need” for such a product worldwide.

Elina Berglund Scherwitzl